The Invisible Tax: The True Cost of 'What's for Dinner?'

February 04, 2026 • Product Team


It is 6:30 PM.

Rohan has just finished a brutal code review. His brain is fried. He closes his laptop, and immediately, the dread sets in. The question that haunts every modern professional:

“What am I going to eat?”

This seems like a trivial question. But let’s break down the Invisible Tax Rohan is about to pay.

The Cycle of Fatigue

  1. Inventory Scan (5 mins): He checks the fridge. Milk is spoiled. There’s half a capsicum and some questionable batter.
  2. The Decision Matrix (15 mins): He opens a delivery app. He scrolls. Too expensive. Too unhealthy. Too far. He checks another app.
  3. The Guilt (Ongoing): He knows he should cook. He wants to be healthy. But the thought of chopping vegetables feels like climbing Everest right now.
  4. The Surrender (2 mins): He orders the same biryani he had two days ago.
  5. The Regret (Post-meal): He feels heavy. His wallet is lighter. He promises to “do better tomorrow.”

Rohan just spent 25 minutes of his remaining mental energy on a low-value decision. That was energy he could have used to call his parents, read a book, or work on his side project.

It’s Not Laziness; It’s Exhaustion

For a student in a dorm without a kitchen, this tax is paralyzing. For a young family, it leads to arguments. “You decide.” “No, you decide.”

We treat food logistics as a “chore,” like brushing teeth. But brushing teeth takes 2 minutes. Food takes hours of mental and physical labor every day.

The Manaspurti View: We believe humans shouldn’t pay this tax. The system should pay it for them.

Imagine a world where Rohan finishes work, and a notification simply says: “Your dinner is ready. It’s high-protein, low-carb, just like you asked. It will be at your door in 10 minutes.”

No scrolling. No guilt. No decision.

The Question: If you could reclaim the 1 hour a day you spend worrying about, procuring, and preparing food, what would you do with that extra 365 hours a year?