If an alien civilization observed our cities, they would be baffled by our architecture.
They would see millions of identical apartments. Inside each apartment, they would see a dedicated room—roughly 150 square feet—filled with heavy machinery: gas furnaces, refrigeration units, ventilation hoods, and mixers.
They would ask: “How often do the humans use this factory?” The answer: “About 45 minutes a day.”
The Utilization Rate of the modern home kitchen is roughly 3%.
In any industrial context, a factory with 3% utilization would be shut down immediately. It is gross economic inefficiency. Yet, we pay for it.
The Real Estate Tax
Let’s look at the math of Mumbai or Bangalore.
- Average Real Estate Cost: ₹25,000 per sq.ft.
- Kitchen Size: 100 sq.ft (conservative).
- Capital Lock-in: ₹25,00,000 (25 Lakhs).
- Equipment Cost: ₹2,00,000 (Fridge, Stove, Microwave, Chimney).
You are locking away ₹27 Lakhs of capital for a room that you use to boil water for tea and occasionally reheat leftovers. This space could be a home office. It could be a larger living room. It could be a garden.
The Evolution of Utilities
History shows a clear trend of Centralization for Efficiency.
- Water: We used to dig wells in our backyards. Now, we turn a tap. The heavy lifting is done at the municipal plant.
- Electricity: We used to burn candles or run generators. Now, we plug into the grid. The power plant handles the generation.
- Food is the last Utility.
We believe that in the future, the “Kitchen” will go the way of the “Backyard Well.” Apartments will evolve. They will have a “Pantry”—a coffee machine, a small fridge for beverages, and a high-tech warming drawer. The heavy lifting of thermal processing (chopping, boiling, frying, roasting) will move to the Cloud (Centralized Kitchens).
The “Genesis Kitchen” Impact
By centralizing cooking into highly efficient, sanitary hubs (like our Genesis Kitchen in Goa), we achieve economies of scale that a home cook cannot:
- Thermal Efficiency: We use industrial boilers that recycle heat. We use 40% less energy per calorie produced compared to cooking at home.
- Water Efficiency: Our industrial dishwashers recycle water. We use 60% less water than hand-washing dishes at home.
- Time: We give you back the hours you spent sourcing, prepping, and cleaning.
We are not just delivering food. We are redesigning the blueprint of the human home. We are returning square footage to living, and returning time to life.